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SPORT
data
4.0

INTRO

The data-driven approach is strongly oriented to the information that users leave in the digital sphere, both actively and passively.

Data monitoring allows to recreate a more real view of the reference audience, to study and implement more effective strategies that allow the club, or the athlete, to better understand the characteristics of a given digital environment, minimizing the effort, optimizing the achievement of results and always maintaining high performances.

Furthermore, the ability to process data is essential:

  • for the evolution of communication strategies
  • in decision-making processes to support other areas (marketing / sponsorship)
  • other areas marketing / sponsorship
  • for customer care

PROPRIETARY TECHNOLOGY

  • Data is analysed using the official API’s of social networks, and saved daily in our archive
  • In case of no API’s availability, it is tracked using scraping systems validated daily
  • The analyses carried out are based on the information that each social media makes public, and are constantly revised regarding the updates of the various platforms
  • To have a complete and updated database, the system verifies possible removals or changes of the monitored accounts every day

It’s kick-off time

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