The huge quantity of content reaching users nowadays makes it complicated to engage them: a structured strategy and exclusive content are essential to interact fans, especially the youngest ones, who are close to sports and events representing proper competitors of “traditional” sports today. A step forward into content planning and delivery is essential to remain competitive and attract new sponsors, which are more interested to enter in contact with the fanbase than in the simple brand awareness.
The Sport Industry evolution has to be interpreted with a new and more integrated fan-centric vision with structured, continuous and customised content acting as a strategic leverage aimed at the data-gathering process: the user experience and the target information represent the crucial components of this new plan. Measurement and analysis are the pillars of our methodology: the strategic and competitive competences that IQUII Sport can boast, supporting the data-driven approach, enable to generate value and to create new monetization sources.
To materialize and valorize the expressed concepts, we are focused on the:
valorization of the digital positioning of associations, clubs and athletes, and the optimization of the digital transformation processes. Membership and loyalty programs, proximity marketing and sport retail experience are just some of the leverages used for fan engagement;
improvement of the value of the brands investing in sports. We plan strategies to improve the sponsorship investments and optimise the activation of the partnership, integrating and coordinating marketing and communication between physical and digital.