In the era of carelessness, and continuous exposure to information, fans seek exclusivity with speed and mobility.
The sports company is called upon to change its way of thinking, becoming editorial and giving itself a new organization, focusing on social and mobile for its business initiatives.
For this reason, the platforms developed by IQUII Sport offer a digital solution with a high added value, offering a complete range of targeted services, integrating physical and digital touch points with a better management of Fan Engagement and Data Monetization activities, allowing to:
Inform users in real time with valuable content;
Improve the interaction between clubs, athletes and their fanbases;
Enhance the monetization process
Fanize is the framework based on gamification, designed to centralize and aggregate users' data, both in the transactional and the intentional phase, rewarding behaviours and interactions online, offline and on different touchpoints.
SportXP is the innovative sport platform for web and mobile, aimed to enhance the relationship with the community and improve the data gathering process.
PlayerXP is the innovative sport platform for web and mobile, aimed to turn a player into a brand enhancing the acquisition, membership and monetization processes.
EventXP is the enterprise platform which offers a range of integrated services to optimize the event experience management and measurement.
