In the era of inattention and the continuous exposure to information, fans look for exclusivity with a fast and mobile approach. The sport company has to change the way to think, becoming a media hub and structuring a new organization, betting on social and mobile for its business initiatives.
Therefore, the platforms developed by IQUII Sport offer an high value-added digital solution, proposing a complete range of tailored services integrating physical and digital touchpoints for a better management of the Fan Engagement and Data Monetization oriented activities, allowing to:
Fanize is the framework based on gamification, designed to centralize and aggregate users' data, both in the transactional and the intentional phase, rewarding behaviours and interactions online, offline and on different touchpoints.
SportXP is the innovative sport platform for web and mobile, aimed to enhance the relationship with the community and improve the data gathering process.