Giorgio Chiellini chose IQUII to identify a solution to build and manage his reputation, talking with fans, showing his image, producing real time contents and broaden his audience, exploiting the new digital touchpoints to create an essential value added, both for clubs and brands, for always more vertical commercial activities.

Analysing Giorgio Chiellini’s platforms, strength and weak points emerged, with the following priorities:

• knowing fans and their interest more in detail;
• increase the engagement with his followers;
• have a cross-channel tool to convey contents in an easy and fast way (thanks to live and push notifications, for example);
• monetizing the relationship with the fanbase thanks to dedicated features.

The transition from theory to practice was possible thanks to PlayerXP, the IQUII own framework to transform the athlete into a proper brand.

The Sport Platform was graphically customised according to the client’s preferences, maintaining the initial stack of the framework, integrating some ad hoc features to offer Giorgio Chiellini’s fans a tool for a more direct and deep relationship, which is faster and customised if compared to social channels.

Through the launch of the new Official App, Giorgio Chiellini is becoming a proper Player 4.0, so an athlete who wants to have a direct, constant and engaging communication with his fanbase, cutting distances through always more customised services allowing fans to interact actively and as protagonists.

 

For a detail fanbase profiling, helpful to implement future fidelization and monetization strategies.

Enabling a seamless off-the-pitch growth.